Just how One Fantastic George Street doubled their web traffic from ‘easily accessible’ design
Over the room of a year, central London seminar centre One Great George Street has greater than doubled their internet traffic from re-designing their website making it a lot more easy to use and also DDA compliant. To gain much better internet search engine positioning and also thus increase web traffic further they have likewise started a SEO project.
Who are One Excellent George Street?
One Terrific George Street is a stylish and also historic main London seminar location. Positioned in the heart of Westminster the location has 19 spaces appropriate for a wide variety of events, from seminars to conferences; training sessions to item launches, gives suppers to private great eating as well as the location is likewise available for unique usage for weekend wedding receptions. With contemporary and also typical areas as well as the capacity for 6-400 visitors, there’s a room for every single event.
Although a popular and set up seminar venue currently, in 2004 it was really felt that the corporate image needed to be updated to better reflect the respected nature of business. So, in addition to a new logo and brand-new sales brochures an access-friendly internet site was brought online in Feb 2005.
Made and also developed with the assistance of marketing company WDPA (currently SOUK Reaction) and also created by E-Business (part of Thomas Telford Ltd), the new site adopted the fresh new structured appearance that could be seen on all some others literary works and also material. In addition to updating the website cosmetically, the goal was likewise making it a lot more in line with the brand-new DDA specifications. The venue is keen to supply a solution for all, to make sure that individuals of all capabilities have simple access to the website and also the facilities in the building.
Improvements as well as enhancements included an option for transforming text dimension for sight-impaired users and a page detailing access attributes in the structure. A message version is likewise presently being established to enhance the availability. With a clear navigation system, it was made easier to work through from looking for a suitable room, to seeing digital excursions as well as making a booking. As wedding receptions are a progressively valuable resource of business to One Fantastic George Street, two unique areas were produced– one for wedding events and also one for business visitors. These markets have very different needs so it is essential to divide them to make the website more pertinent for the visitor.
Search Engine Optimization opportunities
On the SEO front, fundamental foundations were put down by E-business in late 2005 with the purpose of evaluating the waters whilst fully researching the Search Engine Optimization choices. During the last 6 months because adding keywords, alt tags, meta tags etc, the placing on the key online search engine has actually increased a little, yet by dealing with a skilled SEO agency the goal is to obtain also greater presence. Commercetuned (www.commercetuned.co.uk) are working with a recurring job that includes adding new site coding, web link building and providing referrals on keyword positioning on the client user interface.
With search engine advertising as well as optimisation being such warm topics, the One Great George Road marketing approach should stay up to date with as well as top of these fads and are therefore completely welcoming any adjustments. The advertising and marketing strategy has been adapted over the last two years to integrate this increasingly more with all campaigns now consisting of e-shots and also web advertising as a core element and all communications are routing the client to the internet site.
With visitor numbers boosting so considerably, the re-designed web site has been a terrific success. Over the last 3 months a vital campaign was carried out and a quarterly e-newsletter was dispersed and the success of these could clearly be seen with visitor numbers at virtually three-way a few things they were before the re-design. From the visitor data just what is likewise quite encouraging is the rise in ‘returning’ site visitors. This again has folded the last 6 months to 28% of total visitors.
This boost in web traffic is wonderful information for the place and also is even more than anticipated, yet there is still much more that could be done to boost the recognition of this conference center, which is why Commercetuned are currently on board working with an all encompassing SEO/SEM project.